Journey Management Coaching

Building confidence and capability to manage journeys at scale.

We coach teams to adopt journey-led ways of working that bring clarity, focus, and alignment across an organisation. Our coaching supports people at all levels to understand, manage, and improve customer journeys with confidence.
What is Journey Management Coaching?
Journey Management Coaching helps teams learn how to map, maintain, and govern journeys in a structured, repeatable way. We guide teams through practical methods, support the setup of journey frameworks and rituals, and build capability to use tools and data effectively.
The result is a shared understanding of how journeys evolve and how decisions can be made based on real evidence—not assumptions.
What value does it bring to organisations?
A strong journey management practice creates alignment across functions, reduces duplication, and ensures teams work toward shared outcomes.
Organisations gain clearer visibility of customer pain points, better prioritisation of work, and a more coordinated approach to improving services.
This leads to more consistent experiences and faster, more confident delivery.
The Team

Gerry Scullion
Director
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Marc Stickdorn
Associate - Service Design

Rachael Dietkus
Associate - Design Research
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Dana Chisnell
Associate - Civic Design & Policy

Oliver Weidlich
Associate - User Experience, Spatial Interfaces

Steffi Kieffer
Associate - Design x AI Expert

Mollie Guidera
Associate - Irish Language & Cultural Expert

Claudia Scullion
Head of Studio Entertainment

Martina Funaki
Service Designer
