On October 5th and 6th, I’ll not only be attending Service Design Days in Barcelona but will also be hosting the 2-day conference. It’s such an honour to have been asked, and am seriously looking forward to it. I’ll be on stage for the full two days, leading the conversation and welcoming and closing each talk.

As I’ll be there, I will be recording a really special episode for This is HCD with Andy Polaine from Fjord, John Thackara, Philosopher from Doors of Perception and Patrizia Marti, Professor from the University of Siena.

This episode is going to be a new type of episode though. It’s called a ‘Circle episode’ where we will record for 90 minutes. This episode will be split into 3 dedicated episodes. This will allow us to go deeper into the topics, something that many of our listeners have been calling out for.

The topic will be based on the conference theme, ‘Adapting to Change’ and we are looking for questions to be suggested by everyone, via this Trello Board. We LOVE to get as many types of questions and factor them into our episode plan, so feel free to contribute to the vertical dedicated to Service Design Days.

As this is a special episode, we also have a unique code for people to use to get discounts for the conference too.

(The code will provide a 15% discount on all ticket prices, and is valid until September 30, 2018 (or earlier, if the tickets are sold-out).


Buy tickets here

Hopefully see some of you there, and looking forward to connecting with the broader European Service Design community then!

Over and out,


Photo credit: Reference

We are delighted to be hosting and sponsoring a new Breakfast Podcast session, ThisisHCD.com in our offices once a month.

The format is a little bit different to the traditional MeetUp type event that you might be more familiar with. The structure of this event is aimed at creating a more diverse and inclusive conversation between people entering the industry and more established design talent. 4 people will be selected to attend. The conversation over a beautiful breakfast will be recorded and shared out to the wider community a few days later.

Only 3-4 people will be selected to attend plus a selected Guest each month. The conversation over a beautiful breakfast will be recorded and shared out to the wider community a few days later.

This is HCD.com Mission statement

What we hope ‘This is HCD‘ will achieve:

  1. Create valuable content about topics related to human-centered design
  2. Create events that include the voices of a represented audience (entry level through to senior level and beyond)
  3. Make the content more accessible to people who find it hard to get to the events, but don’t want to have to trail through hours of content. Podcasts are capped at 30 minutes – just the perfect time for your morning or evening commute home
  4. All people on the podcast will receive placement on the credits for each episode
  5. Create a charitable revenue stream by selling advertising on this website, and within each Podcast. 100% of the revenue generated will go to a nominated charity.

We have a short-term requirement for a part-time UX testing assistant (5-days) to help the team towards the end of April 2017.

The assistant will support the user experience consultant during 12 usability and feedback testing sessions held at Humana Design.

What the successful candidate looks like
  • Has some experience supporting usability sessions
  • Has some experience taking notes in a structured and formalised manner (data logging)
  • Be professional in appearance and approach
  • Have experience with taking instructions and writing test plans
  • Help synthesise and provide input into the final report
  • Highly desirable: Degree/Masters in a design discipline such as Industrial Design, Product Design

We are happy to help candidates get up to speed and demonstrate how sessions will run. This is a great opportunity looking to get into the field of user experience and looking to get some real world experience.

Please send expressions of interest for this role to hello@humana.design. Be sure to include links to recent work (if any) and a short resume.




Gerry has been confirmed as a case study speaker at UX Scotland 2017 in Edinburgh. He will be speaking about ‘Designing for Vulnerable Children’ regarding the work that he has been doing for the NSW Department of Justice over the last 12-18 months.

There’s some excellent design talent speaking at the conference, with people from BBC, Intercom.io, Shopify, Adobe as well as keynote speakers Jarod Spool (Co-Found of UIE), Dana Chisnell (Co-Director for Civic Design), and Alberta Sorenz (Director of End-to-End Service Design at Lloyds Banking Group).

Tickets are on sale now at UXScotland.net.


I saw an excellent post by IDEO (you can follow them on Instagram) recently that sums up the key points to enable creativity in the workplace.

We’ve added and built upon these ideas (much like #2!)

Rules to work and live by

  1. ENCOURAGE wild ideas. The wilder the better!
  2. BUILD on the ideas of others. Foster healthy verbal ‘ping-pong’ sessions. Dedicate walls for sharing these ideas!
  3. DEFER judgement. Don’t be a ‘con-killer’ (conversation killer)
  4. STAY FOCUSSED on the topic. Define the problem initially, and always refer back to the objectives.
  5. ONE CONVERSATION at a time. Everyones voice is important, so respect the use of it! Using your ears is 95% of an effective conversation!
  6. BE VISUAL. Use whiteboards. Use paper. Use plasticine. Whatever works for you…

Recently I gave a talk at Product Talks about the role of Service Design and Product management co-existing. Afterwards, I got chatting to Adrienne and a few of the Brainmates team, and was really blown away from the quality of the speakers in this years Leading the Product conference (in Sydney and Melbourne).

I’ve definitely going to be attending this conference this year as it’s becoming more and more important for a design consultancy to learn more about the product specific world.

Luckily, I’ve managed to obtain a 10% discount code for anyone looking to attend. Just enter “LTP2016_Gerry” when purchasing your tickets to obtain the discount.

Dates: 20th October 2016 – Melbourne / 25th October 2016 – Sydney

Web: http://www.leadingtheproduct.com/

Leading the Conference Overview

Leading the Product is the ultimate event for product people in the Southern Hemisphere.

Around the world, there is a global movement of Product Managers coming together to network, learn, and collaborate.

Leading the Product is a community event, championed by Product Managers so that we too have a place to ignite our passion for developing and managing great products and services. The inaugural Product Management event in Australia was held in Melbourne last year. We’re excited to return for another successful conference full of thought leadership, discussion, and learning.

Not only will we be holding an event again in Melbourne this year, but we’re also holding the first ever Leading the Product in Sydney. This is a one day, one track event, bringing practical information and inspirational advise from international and local thought leaders and practitioners.
Come and be a part of something bigger than you.

Dot Connector

  • Michael Bromley, IAG


  • Victoria Butt, Parity Consulting
  • Doug Blue, Seek
  • Jennifer Flynn, formerly of REA and Sportsbet
  • Dan Olsen, author of The Lean Product Playbook
  • Kara DeFrias, 18F and former White House Presidential Innovation Fellow
  • Christina Lucey, Zinc
  • David Smith, Aussie
  • Mohamed Khalil, CBA

On Tuesday, I delivered a talk ‘How does Service Design & Product Management Co-Exist’ with Adrienne Tan from Brainmates in Sydney.

This topic is a really important one for businesses of all sizes, as the (traditional) role of User Experience Designer becomes harder to define, especially within the business context.

Within this talk, we covered topics such as

Who owns what? Who does what? Do I need a Product Manager? What’s the difference between a User experience consultant vs a Service Designer?

A big thank you to everybody who came and participated in the lively Q+A and discussion afterwards.

Finally, a big thanks to Brainmates for inviting me to speak and also to Kai from Offscreen Magazine, who kindly donated 10 of his amazing magazines for the event. Thanks Kai!

Here are the slides for the talk:

We are looking for 2 mid-senior consultants to join the team on a contractual basis.

In order to be considered for this role you must have a background and demonstrated experience in articulation of human needs. At Humana we believe every designer should conduct research to really get the dirt under their nails.

Do you look like a Humana-tarian?

  • Ideally you will have studied Design or related degrees , but this is not a requirement in any shape or form
  • 3-5 years experience design experience
  • Demonstrated aptitude for self-learning and self-development
  • You are a naturally curious person and enjoy asking ‘Why?’
  • Have learned the importance of design through collaboration and diversity
  • You are a natural story teller, with strong communication skills
  • You have impeccable personal time management
  • You have a personality that is engaging and ‘fun’
  • You’ve developed skills to understand people at a deep level. You are able to articulate and represent the human perspective in your day to day role
  • Bonus: Ability to hand sketch and visualise thoughts (thoughts that are not always your own!)

What you will be responsible for

  • Facilitating workshops to gain stakeholder involvement and buy in
  • Conducting user interviews
  • Conducting user testing
  • Report creation
  • Creation of both lo-fidelity and high-fidelity prototypes
  • Create design briefs based on project proposals and client feedback
  • Managing your own time, and delivery of key parts of projects

Why work for Humana?

  • We are fresh-faced and hungry to deliver world class experiences for our clients through design (this may sound like a cliché but it’s not)
  • Our business is built around honesty and integrity. We do the right thing
  • We know that people have lives. We know ‘work’ is not the only thing that happens between the hours of 9-5
  • We believe that Design can change the world and make it a better place. We want to spearhead a movement
  • Our team is small, so you work directly with thought-leaders
  • Room to step up and grow within the business
  • We’d like to have a pool table in the future, to add to this list, but in reality, we’d probably prefer a wii or a book shelf


Like to learn more? Get in touch now to set up a time to grab a coffee.

p.s We don’t need a resume, just a LinkedIn profile will do 😉