About Humana

Humana Design was founded by Gerry Scullion in Australia in 2015. In 2018, Gerry returned to Ireland and re-formed Humana Design Ltd as an Irish business in 2018.

Gerry Scullion

He has spoken at international UX design and Service Design conferences around the world. In 2017, he contributed to the book ‘This is Service Design Doing’ alongside 150 of the worlds leading service designers.

He’s a long-serving Fellow of the Royal Society of Artists and is the current Fellowship Councillor of the RSA for Ireland and Northern Ireland, alongside the wonderful Dr. Suzanne Lyle.

He is the Founder of The HCD Network which contains;

  • This is HCD – The Human Centered Design Podcast with a listenership in 90+ countries and 9,000+downloads a month
  • The HCD Network Medium Publication
  • The HCD Network Design Community with 500+ members
  • [New] The Academy – A skills training school delivering public and private design related training

Gerry also co-hosts The 3 Gerrys podcast with Gerry Gaffney (Information & Design) and Gerry McGovern (Customer Care Words).

Gerry Scullion – Service Design Days, Barcelona 2018. Source credits- Flickr

He is also part of the Design Leadership Forum with Invision (Top 1000 Global Design Influencers).

Since opening it’s doors for the first time, Humana Design has been lucky to have been involved in a vast array of industries.

Who we have worked with

By way of an example, Humana Design were engaged with deliver human-centered design services by;

  • Local and State Government bodies in Australia and Ireland
  • NSW Correctional Services
  • NSW Victim Services
  • NSW Office Defence of Public Prosecution
  • NSW Department of Justice
  • Victoria Department of Justice
  • Educational based start-ups
  • Fintech, Financial Services, Publishing, Social Media
  • Cochlear

We are small, by intent

Our team is primarily made up of Gerry Scullion. We utilise Gerry’s international design associate network to scale up as required by our clients.

By doing this, we not only provide access to some of the worlds finest design talent, but we can provide our services at a much more affordable price-point.

How we work and why we work this way

Humana Design is an Irish based strategic design practice. We differentiate ourselves from the typical agencies and consultancies as we prefer to position ourselves as design partners – building a shared longer-term vision together.

We want our clients to become self-sufficient, and typically fall into coaching positions once a level of maturity is reached with our clients.

Our favourite type of clients are clients that help improve the lives for people – not at the expense of others.

We use human-centered design methods to help solve product, service and organisational challenges through the use of Research, Strategy and Design.

What do we mean when we say human-centered design?
Human-centered design is the ‘lens’ that we view the world through. By this, we mean we use design research methods to understand the need of the people using the products or services.

Once we have reached a comfortable level of problem understanding, we review the findings with our clients and then apply various Design methods to help resolve the problem for the people that you are trying to deliver value. By doing this, we also reduces the business risk in delivering the wrong thing to the customer.

We work broad and deep

We work across the business to ensure what we are designing has the correct business support to meet the needs.

Figure 1. – Organisational layers

We think and work in Systems

Organisations and businesses are manifestations of rituals, behaviours and belief systems that have formed over time.

We help organisations understand their people, their customers, their systems, and the environment by working across the layers – often at the same time. These layers are the main contributing factors that often hinder organisations in delivering value to their customers.

In the example above (Figure 1), we have called out the organisational layers that a service design Vs a UX project typically intersects with.

As you can see, a Service Design engagement works deeper into the DNA of an organisation Vs a UX engagement typically contains (digital) enhancements to various customer touch points.

Our services

Figure 2. – Humana Design service offering

We can work to help you achieve your goals in the short-term, medium-term, and longer-term.

We work to tackle the issues that you are facing straight-away. For example, Research or Design support.

Note: These types of projects are a great way to engage with Humana initially.

What does the horizon look like to your product or service? We work to implement Research, Design and Strategy congruently to inform tactical and strategic initiatives.

The future. What does this look like through active Research and Validation of new concepts. We look at the organisational behaviours that need to be implemented to help you move closer to achieving longer-term success.

Note: Defining the vision for a new product or service is critical. Have a look at some longer-term work that we did for Cochlear, the billion-dollar Healthcare organisation.

How we work?

We much prefer to be involved in the process right from the beginning of projects, but we know that that’s not always the case.

Our backbone is built with integrity and honesty.

  • We care about helping businesses realise their full potential, by delivering human centred experiences for their audience. We believe in ‘doing the right thing’ – all of the time. We support our clients to reach their goals. We believe your success, is our success.
  • We don’t speak in business jargon. We want to help guide, mentor and enable organisations to cultivate cultures of innovation. We do this by putting the people who use your products or services at the centre of our work. 

We have a large international associate talent-base that we utilise for cultural evaluations and specific ethnographic work. 

We love to work collaboratively and provide complete transparency with our clients.