Understanding the needs of the people that you are designing for, is crucial not only to the project and outcome but also to an effective business model

At Humana Design, we are all versed in best practice techniques to ensure effective results. As an example of some of the design research methods that we use are:

  • Contextual inquiry
  • Service Mapping
  • Customer Journey Mapping
  • Empathy Mapping
  • Affinity Mapping
  • Mental Model Determination
  • Behavioural analysis
  • Quantitative & Qualitative Research
  • Kano Modelling
  • Outcome Driven Innovation
  • Focus groups
  • User interviews
  • Usability Testing